I’m Mariana Nascimento, a Brazilian product designer that works on the intersection of .

Work

During the last 10 years, I have shifted from graphic to user experience design, which reflects my passion for talking to real people and understanding their needs.

Recently, I was simplifying financial services at Nubank, the largest independent digital bank in the world^[1] with over 20 million users.^[2]

After that, I was improving the Brazilian real estate selling experience at Loft, the second best company on LinkedIn Top Startups Brazil 2020.^[3]

Currently, I’m a designer at Creditas.

Education

I studied graphic design at Senac and, later on, I took a specialization course on digital design, offered by ESPM.

Besides that, I have just learned more about qualitative research through a certified online course, offered by MIT and edX.

More recently, I have been certified in a course focused on neuroscience applied to design at Mackenzie.

Interests

I’m interested in user experience design, user research and ethics. In order to help strengthen such design communities, I have been contributing as a mentor through ADPlist.

In my spare time, I like to embroider, create letterings and illustrations.

Encouraging people to receive their salaries in the bank they actually want

Nubank — 2019

In Brazil, people usually get paid through the bank their employers choose. This is often a burden, due to high taxes, paperwork and bad customer experience.

Salary portability is here to help. Our challenge was to improve the user journey of this feature, making Nubank their main account.

My role: UX and UI design, usability testing

Unraveling the meaning of a negative credit card limit

Nubank — 2019

Banks are hard to understand. And people were frustrated while using one of Nubank’s core features: the adjustment of the credit card limit. This value can sometimes be negative and the reasons were unclear.

I mapped the most common doubts people had and listed all possible causes. Then, we improved their user experience by presenting visual cues and contextual explanations when this scenario occurred.

My role: data collection, UX and UI design

Reducing plastic waste by creating more incentives for recycling

Personal project — 2018

Only 1% of all plastic is recycled in Brazil. This is why I proposed Ecodots, a service focused on end consumers living in large cities.

It is a rewards program in which the user trades disposable plastics to earn points. These are then converted into products and discounts at partner stores, like coffee shops.

My role: competitive analysis, personas, qualitative research, UX and UI design

Removing the usual clutter from apps that offer coupons and discounts

Personal project — 2018

The coupon market thrive in crisis. On recent years, it generated over R$ 2 billion for e-commerce in Brazil. Today, there are a lot of scattered apps and websites for finding coupons, usually flooded with pop-ups.

Focused on delivery and riding apps, I designed Descontei, a centralized platform with clean visuals, that made it easy and fast for people to save money.

My role: UI design

Encouraging people to receive their salaries in the bank they actually want

Unraveling the meaning of a negative credit card limit

Reducing plastic waste by creating more incentives for recycling

Removing the usual clutter from apps that offer coupons and discounts

Uncovering accessibility issues while improving my skills on qualitative research